About
"What goes around comes around" guides my approach to design — add positive intent and purpose into every decision, and it’ll ripple out and make a difference.
In 2019, I traded my office desk for the ploughs and pastures of rural Australia*. This adventure was a crash course in working with uncertainty, and taught me how new experiences can fuel personal growth and clarity. And then came COVID... but that's a story for another day.
My mission? To connect and collaborate with like-minded folks who are excited about diving deep, and coming out the other side with something genuinely useful and authentic. If you’re into that, we’re probably going to ~*vibe*~.
If you’re down for collaboration, and don’t mind stepping off the beaten path, I'm your woman 👇🏻
*P.S: Still better at design than at farming :p
What I do
User Experience Design / Visual Design / Print Design / Brand Experience / Digital & Web / Exhibition
Brands & companies I've collaborated with
Experience
2021 – 2023
Product Designer
ContactOut
2021
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UX Designer
Media.Monks
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Digital UX/UI Designer
OLIVER
2018 – 2021
Freelance Designer
2012 – 2018
Senior Graphic Designer/
Graphic Designer
FARM
Work with me and let's connect the dots!
![𝗦𝗼𝘂𝗽 + 𝗟𝗼𝗯𝘀𝘁𝗲𝗿 𝗥𝗼𝗹𝗹
“It all started with a restaurant located at 259 West 55th Street called “Soup Kitchen International.”
Accounts are somewhat confusing, but it seems a real person named Ali “Al” Yeganeh ran this location as far back as the 80s. He then ended up creating a chain of restaurants called “The Original Soup Man” (sometimes spelled “The Original Soupman”). The restaurant located at 259-A West 55th Street was open from 1984 to 2004. It eventually reopened, still under Yeganeh’s ownership, in 2010. At that time, its name changed to The Original Soup Man, in keeping with the other restaurants in the chain.
Yeganeh’s real life personality and business practices were the 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗳𝗶𝗰𝘁𝗶𝘁𝗶𝗼𝘂𝘀 “𝗦𝗼𝘂𝗽 𝗡𝗮𝘇𝗶” 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 in the Seinfield episode. An article in The New Yorker once quoted Yeganeh explaining, “I tell you, I hate to work with the public. They treat me like a slave. My philosophy is: 𝗧𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝘄𝗿𝗼𝗻𝗴 𝗮𝗻𝗱 𝗜’𝗺 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗶𝗴𝗵𝘁 … 𝗪𝗵𝗼𝗲𝘃𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 [𝗺𝘆 𝗿𝘂𝗹𝗲𝘀] 𝗜 𝘁𝗿𝗲𝗮𝘁 𝘃𝗲𝗿𝘆 𝘄𝗲𝗹𝗹. My regular customers don’t say anything. They are very intelligent and well educated. They know I’m just trying to move the line.”
— via @peterpentours
We came for the soup, and couldn’t resist getting the lobster roll.
#adobeillustrator #adobefonts #typography #italics #serif #soup #lobsterroll #soupnazi #splash #mermaid #seinfield #newyork](https://scontent-iad3-1.cdninstagram.com/v/t51.29350-15/462815038_1080573437134558_8170050612600527806_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=18de74&_nc_ohc=GJ1AaVlfCs0Q7kNvgHmfkJF&_nc_zt=23&_nc_ht=scontent-iad3-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=AiZRcTMY7dwTm_iDgShVfkN&oh=00_AYDL13zPKnM6rG0daXsF4tshjxoLReMM57cPzbL7OIL59Q&oe=6760627F)
